Your SEO strategy is indeed significant because it affects your traffic, your conversions and ultimately your revenue.
The problem is that many times people over-think their approach and make it more complicated than it needs to be. That leads to headaches and frustration for website owners.
While the specifics of optimization can be daunting at times, there is no need for them to be complicated. There is a lot of information available about SEO, but not all of it is reliable.
Here are some sure signs that you are over-thinking your SEO strategy.
You’re Spending Money On Keyword Tools
Keywords are relevant, but they are not the end-all-be-all of SEO.
You don’t need to spend a bunch of money on expensive keyword tools because they are popular. You certainly shouldn’t stick keywords in every corner of a page.
It is more important to utilize keywords naturally within the content to produce a high-quality, informative article. Google is by far the largest, most popular search engine and they offer plenty of free tools to help with keywords and optimization.
Ditch the expensive keyword tool and use the free tool provided by the search engine giant.
Planning Your SEO Strategy Was Too Complicated For You
If you hired an SEO firm to optimize your site because they convinced you that you couldn’t handle it, then you are probably over-analyzing your site.
Yes, optimization can be overwhelming at times, but it is not too complicated for you.
Hiring a good SEO firm can be beneficial, and doing so will boost your site’s rankings. However, it is best to do some research and hire a firm with a proven track record of success.
You should seek out the firm because the best ones typically are busy optimizing instead of convincing people they are great.
You Have More Social Profiles Than You Can Manage
It is best to have a large following on a few of the most popular social media sites.
Many times, site owners try to create a business profile on every single social media site they can find. Then there are too many for them to keep up with.
Empty social media profiles, do more harm than good. Pick just a couple and post meaningful content consistently.
Be sure to respond and engage with the community as your following grows. That will be much more beneficial to your SEO strategy.
You Are Paying Someone To Monitor Your Analytics
Yes, analytics can be challenging to understand but throwing your hands up and paying someone else to do it isn’t the answer.
There is a difference between foreign and complicated.
Just because analytics may be the former doesn’t mean they are too complicated for you. As a site owner, understanding your site’s analytics is part of your responsibility.
Google offers a free course on their analytics, and you would be better served to take the course. Understanding your site’s analytics will help you know what’s going on with your audience and where to tweak your strategy.
Your Site Has A Ton Of Inbound Links
If your site has a ton of inbound links and you don’t know where half of them came from, you are probably over-analyzing your SEO strategy.
In the past, inbound links were a great ranking signal for Google.
Now, it is way more important that the links you do have are to an authoritative site in your niche or industry. A few quality links are much better than twenty links to anywhere.
These are five sure signs that you are over-analyzing your SEO strategy. If you are doing any of these things, take a step back and regroup. SEO is important, but it doesn’t have to be complicated.