There’s a lot of money to be made online from information products.
You can make some good “coin” by promoting other people’s products as an affiliate.
BUT, if you want to really succeed online then you should be aiming to create your own products.
There are a couple of reasons for this.
- Firstly, if you have your own information products then you can let other people do the hard work.
- You can have an army of affiliates all promoting your products.. and sending traffic your way.
- If YOU are the affiliate, then you do all the hard work.
Secondly, having your own name on your products adds a dose of credibility.
And if you get it right then you can build a loyal following of people who will buy your products time and time again.
This brings me onto the third point…
Having your own products means that you can build an email list of whom you can email with related offers – and you can never underestimate the power of having your own list
Finally, having your own products gives you a sustainable long-term business. As an affiliate you are at the mercy of what the product owner decides to do – they can shut down the offer one day or suddenly hike the price up. As the product owner YOU are in complete control.
So – you need to have your own products out there that have your name on them.
How many internet marketers (successful ones anyway) DON’T have their own products?
I can’t think of any, so I reckon that this sums it up.
This article will show you how to create your own information products from PLR products.
A PLR product CAN be your own product if you do it in the right way.
What Is A PLR Product?
PLR stands for Private Label Rights.
Essentially a PLR product is a ready-made information product.
eCourse, eBook etc.. that has been created by somebody else and which you purchase the rights to edit, change and do whatever you like, but staying within the terms of the license.
You COULD buy a PLR product and then resell it ‘as is’ – but that isn’t really recommended because you’ll make FAR more money if you put in a little extra work.
The great thing about PLR is that it removes lots of the obstacles that prevent people from creating their own products.
You know the sort of thing I mean…
… Staring at a blank Word document and wondering how on earth you’re doing to write 50 pages on the topic you have selected.
… Thinking of a product idea in the first place.
A PLR product gives you a ready-made product that you simply need to adapt, tweak and make your own.
If you do what I outline in this article then by the end it WILL be your own completely unique product that you can use in your business.
As I mentioned, many people buy a PLR product and then sell it ‘as is’ without making any changes to it whatsoever.
You aren’t going to make much money by doing that because you will be selling exactly the same product as everyone else.
Think about it…
If 500 people buy a PLR product and each person sells it ‘as is’ then you’ve got 500 people all trying to sell exactly the same product.
It’s true of course that out of those 500 people only a handful will actually do anything with the product at all. Most will just sit on the buyers hard drive and never see the light of day again.
And the handful that DO decide to actually do something with the product?
Well most of them will simply resell it ‘as is.’
If you can be one of the few people who actually put a little effort in to change the product before you resell it then you can make a lot of money.
So, without further ado let’s get into the meat of this article.
I’m going to concentrate on PLR reports – but the method could just as easily work with PLR videos, audio courses etc.
Choosing A PLR Product To Work With
When using PLR it is extremely important to select the right PLR product as your starting point.
There is a lot of PLR out there and much of it will be unsuitable for your needs, so it’s crucial that you get it right.
Believe me, a lot of PLR out there is utter crap – and if you select a crappy PLR product as the basis of your product then it rather defeats the object of using PLR because you’ll have to change everything to such an extent that you might as well have started from scratch in the first place.
You need to find a PLR product that is well written and contains good information.
Have a read through the report and think about whether it provides value to the reader.
- Is the content useful?
- Does it teach you anything?
I’ve seen many PLR reports that contain next to no useful content. I came away thinking that I didn’t learn anything at all and that basically the “content” was junk.
Is the information correct and accurate?
I’ve also come across PLR products that contain information or advice that I just know is plain WRONG.
Is the content up-to-date?
Seriously, some PLR products were created five or more years ago, and whilst the information might have been relevant and useful at the time, today it is just not relevant and/or completely incorrect.
What is included in the package?
Many PLR products come complete with additional extras – for example a ready-made sales page, squeeze page, graphics, mini-site etc.
Whilst I don’t recommend that you use these ‘as is’ it is always good if the package comes with such things because once again it gives you something to work with.
How editable is the package?
Most PLR products come complete with all source files (original Word documents, editable PSD graphic files etc) but it’s always worth checking that they are actually included.
What is the PLR license?
The PLR license stipulates exactly what you can and can’t do with the PLR.
As a bear minimum you should be able to freely edit the product and be able to change it etc – but you need to look carefully at the restrictions. Some PLR products for example say that you aren’t allowed to give the product away for free – or that you can only resell the product above a certain price.
Think carefully about what you plan to do with the product (sell it or use it to build your list etc) and check that the license allows you to do what you want.
I generally like PLR products that come with an unrestricted (or virtually unrestricted) license because then that gives me complete freedom to do what I like.
How many PLR licenses are available?
Some PLR packages are only sold to a limited number of people (say 200).
The less people have the PLR the better and more valuable it is because it gives you less competition.
Put Your Own Spin On Your Chosen PLR Product
It will take a bit of time and effort, BUT it’s important to add your own voice to the PLR product you are promoting.
If you put in the work the rewards will be well worth it.