Step 2: Setting Up Your Squeeze Page
While having a website of your own isn’t required when just starting out in affiliate marketing, you do need a ‘landing page’ in which to begin collecting leads that you can funnel through various affiliate based promotions.
It’s important to start building a list of your own early on so that you can leverage the time you spend promoting affiliate products.
Once you have an active subscriber base, you’ll find it a lot easier to make more money, in less time.
Think about the possibilities of having a targeted and responsive subscriber base. Rather than having to spend a lot of time generating traffic to your landing pages, promoting your affiliate links all over the Internet, or setting up campaigns, you can simply write a quality email that showcases different affiliate products and zap it out to your subscriber base!
Email marketing is truly the backbone to some of the most successful affiliate campaigns, and if you don’t start building one early on, you’ll leave a lot of money on the table.
So, How Can You Start Collecting Leads?
You’ll first need an autoresponder account.
Autoresponders help to manage your mailing lists and give you the opportunity to contact a large audience at once without the fear of being labelled as spam.
Autoresponder providers will also help to increase open rates, minimize the chances of your email being removed by spam filters, and even offers you the ability to segment your lists, so that you are able to write emails that target specific groups of people on your list.
There are many different autoresponder providers online, so you’ll want to spend a bit of time evaluating the different offers and prices until you find one that suits your needs.
I personally use http://www.mailerlite.com
MailerLite is relatively new in regards to the big player autoresponders, but they are credible and provide a free plan for up to 1000 subscribers.
During step 2, you will set up your autoresponder account, and a basic squeeze page.
A squeeze page is a simple website that features your autoresponder code (opt-in box) allowing you to collect leads.
You will begin directing people to your squeeze page and when you do, you’ll see your list quickly grow with targeted leads that you will later email with affiliate based promotions.
Your squeeze page should also feature an incentive offer, which highlights the benefits of a visitor signing up, and gives them a reason to subscribe. We’ll discuss various incentive offers later on, but for now, you need to do two things:
- Register your autoresponder account and create your opt-in box code
- Create a simple squeeze page
If you are just getting started with affiliate marketing, and you can’t afford a domain name or hosting account, you can use any free hosting provider to establish an online presence and set up a simple squeeze page.
As soon as you can afford to however, I strongly recommend registering a domain name of your own and a hosting account. Not only will this give you more control over the content of your website, but it will help you establish credibility in your market.
When it comes time to register your own domain name, make sure you choose something easy and memorable.
Avoid hyphenated domains, domains with a combination of letters and numbers, and domains that could be misspelled.
Go for common, easy terms, using keywords that represent your niche market.
As for registering your domain name, there is no shortage of registrars offering affordable registrations:
I use Three For One Hosting who offer 3 years hosting for the price of 1 year. The choice is up to you.
Creating a squeeze page is not that difficult.
If you are going to host with a free provider, I suggest the following:
As they are quickly indexed by the search engines and with WordPress, you can use ‘ready made squeeze page templates’, saving you a ton of work time.
To start, create a free account at http://www.Wordpress.com give your blog a relevant name, utilizing keywords that pertain to your niche market.
Once your WordPress account is created, log in and browse through the free templates that are available until you find one that you like.
Then, create your opt-in code from your autoresponder account and plug it into your page.
Save your changes and you’re done!